Although focused on consultants, the learning can help you create the vision of where you are going.
The author uses his experience as a former professional juggler to provide a good guide for learning how to juggle projects in business and in life.
Publishers Weekly: Simple Methods to Help You Start the Business of Your Dreams takes readers step-by-step through the “exhausting and exhilarating” aspects of going independent. Their first rule of thumb: “If the research about the business potential of your venture looks promising, don’t let others dissuade you.” From there, the organizing begins. What’s more, Eisenberg and Kelly don’t just help readers get a venture started; they coach them on how to stay organized so that they can keep their startup running.
This book presents different forms of helping behavior which can be adopted by any practitioner working face-to-face with a client.
The author walks us through how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization.
With brevity, levity, and clarity, Robert Solomon, a well-respected advertising executive, has written a definitive and practical resource for advertising and marketing account executives. Writers, planners, researchers, and production supervisors will benefit as well from his down-to-earth advice on the care and feeding of the advertising client. Account management is more art than science, requiring a wide-ranging arsenal of talents and skills.
Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage.
This book reveals how to truly excel at meeting client needs—and lock in future business, client testimonials, increased referrals and client loyalty. Insightful and full of common sense, Client Relationship Management sheds new light on managing the six elements of successful client relationship management: The client relationship, relationship/project initiation, planning, implementation, closeout, and application/service plan.
Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure.
This guide is for graphic designers who want best-practice advice on how to get and keep clients while doing their best work.
“Techniques to ensure fair freelance fees. Because it is strategy based, it will never go out of date. It is useful both for freelancers starting out and those who have been in business for years.”
Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman.
Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site.