Managing Clients
Web Articles
Resource Sites & Magazines
Books
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Art of Client Service
With brevity, levity, and clarity, Robert Solomon, a well-respected advertising executive, has written a definitive and practical resource for advertising and marketing account executives. Writers, planners, researchers, and production supervisors will benefit as well from his down-to-earth advice on the care and feeding of the advertising client. Account management is more art than science, requiring a wide-ranging arsenal of talents and skills.
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Managing Customer Relationships: A Strategic Framework
Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage.
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Client Relationship Management
This book reveals how to truly excel at meeting client needs—and lock in future business, client testimonials, increased referrals and client loyalty. Insightful and full of common sense, Client Relationship Management sheds new light on managing the six elements of successful client relationship management: The client relationship, relationship/project initiation, planning, implementation, closeout, and application/service plan.
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Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work
This guide is for graphic designers who want best-practice advice on how to get and keep clients while doing their best work.
