Following best practices for search-engine optimization (SEO) is critical for getting “organic” traffic from search engines.

SEO: The Low-Hanging Fruit

Search engine optimization (SEO) is perhaps the most confusing, ill-defined, and controversial part of web design today. The good news is that there are some simple things that will provide a huge boost to most of these sites. Follow the easy steps in this article, and you'll be way ahead of the average site.


Great-Looking SEO-Friendly Headlines with Cufon

Thanks to the small set of fonts that you can depend on being available on most computers, typography on the web tends to be, well, boring.

There's lots of ways around this limitation. For the site, we chose to use Cufon, an excellent all-JavaScript solution.


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