A few of the topics covered: How much should you charge? Discount, but don’t devalue. Avoid cheap clients and cheap jobs.
Whether you’re a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you’ll learn everything you need to know about how to market and price your services.
A comprehensive business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.
A veteran designer who turned a small business into a multimillion dollar company shares his strategies for success in the third revised and updated edition of this acclaimed book. “Selling Graphic & Web Design” takes a unique approach to the field that blurs the lines between graphic design, web design, and marketing, through building strategic partnerships and non-linear thinking. As well as practical, no-nonsense advice for writing effective proposals, offering the right design solutions, and providing services that fit the client’s needs, this volume also includes a section on marketing methods from successful internet designers.