Learn Goal-Oriented Website Content Design

Make Your Website's Content More Effective

In this free webinar, you will learn how to increase website effectiveness by looking at site content from a functional perspective. With this knowledge, you can systematically improve your site's ability to meet goals like conversion rate, lowered bounce rate, or other critical business goals.

Marketing and communication consultant Philip Morgan will look at a variety of live sites during this 60-minute event. These practical examples will help you recognize common content patterns and learn how they either accomplish or interfere with goals like:

• Informing
• Persuading
• Inspiring
• Order-taking
• Routing

Each of these goals dictates a specific hierarchy of content and design—a content pattern. For example, a page or site with the goal of order-taking will look remarkably similar to any other page or site with the same goal, if the content follows content design best practices.

This is a good thing, because when setting up a new page or updating an existing page, you don't have to guess how to structure the content on that page.

The page or site *goal* dictates for you what content structure will work best to accomplish the goal in question.

With a broad background in technical training, long form copy, and web sales copy, Philip has a unique ability to analyze and enhance website content. He will teach you several easy methods that you can use to make any website more effective.